“Latinas will be 25% of the U.S. female population by 2050. That makes me ………
Unapologetically Latina”
-Terry Beltran, Vista Latinos
Founder Terry Beltran, is a senior marketing consultant, with over a decade of experience in corporate brand strategy, global and diversity marketing, hispanic non-profit growth and broadcast media production. During her executive years at General Motors she self initiated out of the box strategies giving brands a competitive advantage in reaching the Hispanic consumer. As an entrepreneur she provides her expertise to increase the Latina representation in Business and Careers. As a consultant she helps marketing executives identify the right segment of the Hispanic population to target. Guiding them through research, testing, planning, launch and measuring results. Aligning Hispanic customer growth as part of her client’s business goals. Understanding how to buid connections, developing co-branding partnerships and identifying Latino influencers that are right for their brand.
Results Driven
Elevating Casa Real into a culinary Hub through Strategic Branding
In a dynamic marketing role, we went beyond visual transformations for Casa Real, playing a pivotal part in crafting a compelling brand identity and addressing design issues. Our multifaceted approach included essential business consulting, guiding Casa Real through legal rights for the logo and prerequisites for establishing eligibility as a restaurant chain. Strategically redesigning the website and menu enhanced the customer experience, seamlessly blending dine-in and takeout options. The outcome was more than a visual facelift; it redefined Casa Real’s image, aligning it with national chain standards. This renewed identity fueled the successful establishment of three restaurants, marking a culinary triumph in the competitive landscape.
Unlocking Growth By Adapting OnStar for Hispanic Consumers
In our analysis of OnStar’s Hispanic market strategy, we identified a critical service gap affecting Spanish-speaking subscribers. Addressing the need for tailored service, we introduced Spanish prompts and secured dedicated Spanish-speaking call center agents. This strategic overhaul not only resolved service delays but also opened up sales opportunities in both the U.S. Hispanic market and Puerto Rico. Our success story underscores the impact of targeted modifications, demonstrating our expertise in aligning services with the specific needs of the Hispanic consumer segment, particularly the preferred Spanish-speaking audience.
Crafting Co-Partnership Strategy in Navigating Hispanic Market Campaigns
As a trusted partner of Founders Brewing Co, our mission was to introduce Founders Mas Agave Hard Seltzer to the U.S. Hispanic market. Acknowledging the profound recognition of Jumex Nectar Juice within the Hispanic community, we strategically crafted a trio of cocktails. Launched specifically for the culturally significant Day of the Dead celebrations, these cocktails mirrored the iconic Day of the Dead can designs. The success of this venture lies in our ability to leverage the well-established reputation of Jumex independently, resonating authentically with diverse Hispanic segments. Elevate your brand’s presence with our nuanced and culturally attuned Hispanic Marketing Services, where we transform visions into impactful connections.
Latina Small Business Coaching
Empowering Latina small business owners through educational workshops and webinars. Providing tools and a network of support so Latinas can be represented among Fortune 500 company.
Social Impact Marketing
Guiding corporate brands to authentically take action on a cause that matters to Hispanics. Identifying the segment and cause that best matches the corporate brand’s promise.
Hispanic ERG/BRG Workshops and More
Engaging Hispanic employee resource groups (ERG) (BIG)(BRG) with purpose-driven Hispanic employee empowering programs. Providing them the platform to grow while contributing to their community.
Why I do this?
“It’s my passion to witness brands committing to delivering authentic value to Hispanic buyers through purposeful marketing actions. I derive excitement from seeing my clients’ brands not only gain a loyal Hispanic consumer base but also witnessing a sense of pride among their Hispanic employees as they represent a brand that authentically resonates with their community.”
Who do I help?
“I assist Senior Marketing Executives who recognize the importance of reaching the Hispanic/Latino market but may face challenges in executing effective strategies. My role is to identify gaps and opportunities to better position products and services for engagement with Hispanic consumers. This ensures that Hispanic marketing budgets are prioritized, avoiding defunding, and are recognized as integral components of the overall company business strategy.”
What do I do?
“I specialize in tailoring marketing strategies to match the unique brand identity of each company. Just as every company has its distinctive brand, there are also diverse segments within the Hispanic/Latino population. My commitment is to ensure that your brand effectively targets the right Hispanic segment, developing a customized marketing communication plan to drive tangible market share results.”
Brands Terry Has Worked With
